Subjects: Engineering and technical science >> Other Disciplines of Engineering and technical science submitted time 2023-01-03 Cooperative journals: 《2022年第三届艺术设计、传播与工程科学研讨会》
Abstract： Based on Norman's emotional design theory, explore dynamic design theory in traditional cultural and creative product design from the perspective of technology affordability. Study the user's moving innovation design strategy for innovative products in modern contexts. Based on the three-level theory of emotion, summarise the existing design cases of cultural and creative products, analyse the supporting role of contemporary technology for inspirational design from the perspective of affordability and guide the creation of Zhuang Brocade handicraft innovative cultural products with affordance-assisted emotional design theory. The elements are translated in modern times to construct an emotional experience design framework in a contemporary context, supplemented by the perspective of affordability, and use the framework to design a set of Zhuang Brocade cultural and creative products for Zhuang Brocade craft experience. The design framework can effectively analyze the user emotional design elements in traditional handicraft artistic and innovative products and explain the support of current technological affordances for inspirational design.
Subjects: Engineering and technical science >> Other Disciplines of Engineering and technical science submitted time 2023-01-03 Cooperative journals: 《2022年第三届艺术设计、传播与工程科学研讨会》
Abstract： Through new media technology and new digital media communication channels, explore the local festival cultural experience and inheritance strategies in Guilin. By researching the current situation of protection of folk culture and the characteristics of new media forms, this paper analyses the relationship between the new media era and the digitization of folk culture, and elaborates in detail the specific methods of the diversified dissemination forms used in the dissemination of Guilin festival culture in the new media era. The innovative application of new media technology can help us inherit the traditional culture of Guilin folk festivals. In-depth study of cultural exchange mode, from the aspects of public cultural services, characteristic cultural development, and so on, to enhance the soft strength and attraction of Guilin local culture.
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